Fischer Theatre
Danville, Illinois
League of Historic American Theatres
Peer Advisory Review
Killis Almond, FAIA, RID
Killis Almond & Associates
342 Wilkens
San Antonio, Texas 78210

October 18, 2004

Fischer Theatre
League of Historic American Theatres
Peer Advisory Review Program
THIS REPORT HAS BEEN PREPARED FOR THE LEAGUE OF HISTORIC AMERICAN
THEATRES AND IS OFFERED AS A BENEFIT OF THEATRE MEMBERSHIP TO THE
LEAGUE. THE FISCHER THEATRE REQUESTED REVIEW BY A PEER CONSULTANT
TO REVIEW THEIR PAST AND PRESENT OPERATIONS, ARCHITECTURE AND
PLANNING PROCESS. THIS REPORT IS THE CULMINATION OF A SITE VISIT MADE
ON OCTOBER 10-12, 2004, AND IT INCLUDES A REVIEW OF EXTENSIVE
DOCUMENTATION PREPARED BY THE FISCHER THEATRE AND REVIEWED BY THE
CONSULTANTS.


PROJECT: Fischer Theatre, Danville, Illinois
DATE: October 18, 2004
CONTACT PERSON: Mr. Henry Norris
Vermilion Heritage Foundation
7 East North Street
Danville, Illinois 61832
PRESENT USE: The building has been used sporadically over the past 18 months
including two produced programs that were presented by the
Vermilion Heritage Foundation.
VISITING PROFESSIONAL:
Killis Almond, FAIA, RID
342 Wilkens
San Antonio, Texas 78210


SPECIFIC PROBLEMS ADDRESSED
    The Consultant was asked to review the history of the Fischer Theatre and its organizational structure and operation over the last 20 years. In addition, the building was evaluated in a walk-through with the Owners and the Consultant with a discussion of the current condition of the building was part of this review. This Report is intended to analyze the approach and potential of the Fischer Theatre and how the reuse of the building should be planned. Part of this Report includes an initial budgetary review including estimation of development of proper planning and documentation for the reuse of the building.
INTRODUCTION
    The Fischer Theatre dates to 1884 as an Opera House for Danville, Illinois. Danville emerged in the early 20th century as a major industrial and shipping area in Central Western Illinois. The building was greatly altered in a major, structure rehabilitation in the 1920’s, which included the installation of a raked concrete floor. Other changed elements included the following: alterations to the basement structural system, fly house, and projection rooms, and the addition of a new structure which was a four-story, prairie influence commercial building with retail and theater entrance on the first floor, offices on second floor, and offices and apartments on the upper two floors. The upper floor uses have changed several times over the years of occupancy. In the last 20 years, the Vermilion Heritage Foundation has raised approximately $800,000. This money was originally placed in an interest-bearing account to be used as a future endowment for operations. However, funding plans for the building was altered with economic problems in the State of Illinois.
    The raised funds have been carefully used to waterproof the exterior including two new roofing systems and the replacement of exterior windows, but major maintenance is still needed throughout the entire building. The current seating system was installed using salvaged seats from a local school auditorium, and currently accommodates approximately 250 patrons.

PEER ADVISORY REVIEW
    The Consultant reviewed an extensive amount of information provided by the Owner; he met with the Board for a breakfast meeting and an update on October 11. Several Board members including Hank Norris and Carol Nichols remained at the building throughout the day touring the structure and reviewing the current situation of the Vermilion Heritage Foundation. A Board meeting was held that evening, and the Consultant made preliminary recommendations for Board approval prior to a public meeting and presentation scheduled for breakfast on October 12.
    The presentation was approved by the Board members present, and the Consultant made the presentation to invited citizens and past supporters of the Fischer Theatre. The remainder of this report is a summary of the presentation made to the public which was made in private to the Board.
PRESENTATION SUMMARY
There are several items which are positive about the Fischer Theatre. Over the last 20 years, the past Board has preserved the building from demolition and has stabilized the exterior to protect it from any further damage. The building is in substantially better condition than many structures on which the Consultant has worked in the past.
An amazing amount of original plaster is still in situ and loose plaster has been carefully removed and stored for future reinstallation. While there are some severe structural problems related to the balconies on house right, all of the structural trusses in the attic have been extensively repaired and reinforced in the last re-roofing project. The attic area was inspected and was found to be in extremely good condition, well structured and will last indefinitely if water is kept from
penetrating the roofing material.

ACOUSTICS
It is obvious that the Fischer Theatre was originally designed as an Opera House. The cubicle space of the auditorium along with the reflector panels around the proscenium arch are indicative of a high-quality acoustical space designed for the performance of music and song. A large organ was installed during the 1920 rehabilitation, and a replacement organ has been purchased for installation in the old organ loft. There is no question that the Fischer Theatre is a nationally significant structure for two reasons: its interior design and detail, and (2) its excellent early 20th century prairie-style commercial structure which was added to the front.
The stage is a good size and the house appears to seat somewhere between 850 and 900 seats. Modifications were made to the auditorium to allow cinema projection in the 1920’s.

Compared to other facilities throughout the United States, the Fischer Theatre would rank very high. Acoustically, it is on par with the Grand 1894 Opera House in Galveston, Texas. The economic environment for Danville is substantially better than the areas around Tiffin, Ohio (Ritz Theatre).
    It is the Consultant’s opinion that the Fischer Theatre is the only opportunity for the Danville region to have an extremely high-quality performing arts space with acoustical properties that are not duplicated anywhere in the surrounding 50-mile radius.


ECONOMIC DEVELOPMENT
    The Consultant stressed that the rehabilitation of an historic theatre is an amazing economic tool for downtown redevelopment. Danville is a Main Street city and many of the downtown buildings are slowly being revitalized into adaptive reuses with rehabilitated storefronts. There is a tradition of substantial use of sculpture in Danville, and due to the extensive community expansion in the early 20th century; there are an amazing number of historic buildings both commercial and
residential. Some excellent industrial buildings were also noted; these could be revitalized to meet industry needs or converted for loft or residential space.
The arts are an industry and, as such produces education and magic. This type of industry also generates an amazing turnover in any community. Because the Consultant has been involved in the preservation of historic theatres for 24 years, he has been able to see the type of redevelopment which has occurred and centered round the rehabilitation and use of historic theatres. In some cases, the turnover of expenditures for the arts has been estimated as an 8 x multiplier. Assuming a moderate amount of economic development in the Fischer Theatre, it could generate millions of dollars for the community as a whole. These structures have been redevelopment engines throughout the United States and Canada and have brought about the rebirth of many downtown communities.
 

REFOCUSING THE FISCHER THEATRE PROJECT
    “We are going to rehabilitate this building to do what”? This what is “WHAT” we are addressing in this Report. The arts are the force that drives the Fischer Theatre. The theatre is very much like a beautiful fruit bowl. It may be beautifully decorated, but people return over and over again to enjoy the fruit in the bowl. As a restored museum, the Fischer Theatre will not generate any economic development in the Danville region and, therefore, a refocus must be made toward the
establishment of a business which will present and produce art in the region. There are individuals in Danville who will drive to Indianapolis or Chicago, spent $50 each on dinner, pay $80 each to attend a show, spend another $200 for hotel room and breakfast. These patrons return to Danville and tell all of their friends about the great time that they had. There is leakage from the Danville community in terms of economic development. The leakage in terms of the arts is probably closer to a hemorrhage.

    It has been proven over and over again that art is not a competition. If it was, Cleveland’s Playhouse Square would never have worked. Art generates more art. The better the structure is that houses the art, the higher quality the art. Again, using the fruit bowl analogy, the quality of live performance presented in the Fischer Theatre will far exceed any other presentation venue in the region. For example, when Larry Gatlin came to the Opera House in Galveston, Larry Gatlin stated during sound check that the Opera House was the type of venue he always wished for his group to perform. He stated that he would return with his brothers to show them and give them the same experience that he was having in an Opera House - and he did just that. While the fruit bowl analogy works in holding the fruit, there is no question that a beautiful bowl makes the fruit taste better.
    The leakage issue was addressed in the presentation. The highway out of Danville also runs into Danville. High-quality art in the Danville region would generate people traveling to Danville from as far away as Chicago to enjoy the art that could be presented in this community. There is a tremendous art tradition in this region. As previously mentioned, sculpture and the visual arts are strong. The architectural environment of the community is excellent. The Danville symphony us a professionally paid group who brings in high-quality performers. The symphony would love to have a home in the Fischer Theatre. Other arts groups in the region could rent the Fischer Theatre for fund raising when greater seating capacity was needed. A presentation of a performing arts series and a children’s entertainment
series could be presented for the community. While some of these items are currently offered in the Danville region, the potential for expansion of the arts in these areas are tremendous.

RECOMMENDATIONS
    While the intentions of the Vermilion Heritage Foundation were good and the original economic funding plan was excellent, when that plan failed, the Fischer Theatre essentially stopped its redevelopment. Because of the long history of the Vermilion Heritage Foundation and its association with the Fischer Theatre, the Consultant feels that a new arts organization needs to be developed to focus on art in the community that will eventually take plan in the Fischer Theatre. The Fischer Theatre should be the home of major arts entities in the Danville region, and the symphony should be part of the Fischer Theatre. The new arts organization should work closely with all the arts organizations in the region to develop new art presentations and venues that affect the community whether that be in the Fischer Theatre or in other spaces. Currently, the Fischer Theatre is usable because the City of Danville has made a commitment to keeping the project alive. It is operable because in the last two years, a rejuvenated Board has made it a personal goal to keep the building alive. However, it cannot continue the current operation because there are no funds available for utilities much less rehabilitation.


THE NEW ORGANIZATION
    The new organization should be named to reflect the art and the groups which may inhabit the Fischer Theatre. It should be professionally run and it should have sufficient funds to begin the process of planning for the rebirth of the Fischer Theatre. There is a distinct process which can almost assure success if followed. Over the last 25 years, the Consultant has seen the process included the following steps:
1. Strategic planning, research and goal setting.
2. Professional consultants designed to establish the business operation parameters of the building and create programming.
3. Financial planning.
4. Concept drawings and goal setting.
5. Establishing appropriate committees from an expanded Board.
6. Modified project goals and operating structures.
7. Developing comprehensive terms of reference for staffing and consultants.
8. Creating an action plan for the project with a step-by-step process for development parallel with cost flow projections and funding counsel recommendations on fund raising.
9. Contracting project consultants to complete the project.
10. Building design development specification and bidding.
11. Financial replanning, fund raising, marketing and programming of operations paralleling construction.
12. Opening night.
    This process has been used throughout the United States on hundreds of historic theatres which have been converted into performing arts centers. The League of Historic American Theatres is dedicated to assisting emerging theatres using this process and to the use of historic theatres. That use means occupying the theatre two, three or four hundred times a year and creating new economic development in the community. Art can educate - art can change people’s lives - and art can change a community forever.


FINAL THOUGHTS
    The existing Vermilion Heritage Foundation must perform the unselfish act of developing and turning the Fischer Theatre project over to a new Board. The Consultant feels strongly that the 20-year association of the Foundation with the Fischer Theatre must be severed. A non-profit Board basically has two major objectives:
• Set policy.
• Raise funds.
    The Board should bring in qualified consultants who first lead them through the initial planning steps. Hiring the Architect is not the first step in the process. Contrary to what many organizations believe, the initial planning is the highest priority in theatre restoration. This includes the establishment of a vision and understanding the type of business that must be created to operate the theatre and raise funds to accomplish that vision. The business plan is what dictates the program and the Architect cannot work without a program. It is been proven repeatedly throughout the United States that the money follows the vision. Establishing an organization with a clear vision of where they want to build the art in their community and what they want the art to do for their community is absolutely critical.

     I firmly believe that a new Board dedicated to the business of theatre arts and of eventually placing those theatre’s arts in the finest theatrical venue in the Danville region can and will be successful. Ultimately, the community, the parents, the friends and the people who truly feel that art in the Danville region cannot exist without a refurbished Fischer Theatre will raise the money to complete the project. The fruit bowl will again be beautiful, but more than that, it will function at a level unknown in any regional venue currently existing. It will be the home of multiple organizations and there will be an economic engine that will rebirth Danville as other communities
throughout the United States have been revitalized.
Submitted by,
Killis Almond, FAIA, RID

Vermilion Heritage Foundation
P.O. Box 926
Danville, IL 61834-0926
(217)446-9636
fischer@cooketech.net

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